Terms of Service

01Using this site

You may read this site, submit the forms, and talk to our chat assistant. Do not attempt to break into it, scrape it at a volume that degrades it for others, or use it to send us anything unlawful.

The design, copy, code and brand on this site belong to us. Do not copy them wholesale for your own site.

02The chat assistant

The assistant on this site is software. It is not a person, it is not a member of our team, and it can be wrong. Anything it tells you about scope, timelines, or price is indicative only and is not an offer we are bound by.

Nothing becomes binding until we have both signed a written proposal or agreement. If the assistant and a signed document disagree, the signed document wins.

03Pricing on this site

The prices shown on our pricing pages, including anything you assemble in Build A Business, are indicative list prices for planning purposes. Your actual price is whatever appears in the proposal we send you and you accept.

We do not run automatic bundle or threshold discounts. If you see a number on this site that suggests otherwise, it is a mistake on our part and not a commitment.

Availability statements such as the number of open slots in a given month reflect our intended capacity at the time of writing. They are not a reservation, and we may fill or revise them.

04Scope, and how we work

Each engagement is defined by a written proposal that states what we are building, what it costs, and roughly when it lands. Anything not written there is out of scope until we both agree to add it in writing.

Timelines assume you get us what we need, access, content, decisions, feedback, within a reasonable time. If you go quiet, the timeline moves.

Delivery estimates are estimates made in good faith, not guarantees. We will tell you early if something is going to slip.

05Payment

Unless your proposal says otherwise, upfront fees are split 50% before we start and 50% on delivery. Monthly retainers begin the month after launch, not while we are still building.

Retainers are month to month. Either side can cancel with 30 days written notice. We do not charge setup fees, platform fees, or per-seat fees.

Invoices are due on the terms stated on the invoice. If an invoice goes unpaid, we may pause work after telling you first. Fees already paid for work already delivered are not refundable.

06Who owns what

Once you have paid for it in full, you own the deliverables we made for you: the code we wrote for your project, the designs, the content, and the accounts set up in your name. We hand over source and logins at the end of an engagement.

We keep ownership of our own general tools, libraries, internal frameworks and know-how, including anything we built before your project or use across clients. You get a licence to use those as part of your deliverables, and we will not take them away from you.

Third-party services in your stack, hosting, AI providers, CRM, payment processing, are governed by their own terms and billed by them, not us.

We would like to show your project in our portfolio. If you would rather we did not, tell us and we will not.

07Confidentiality

We will not disclose your non-public business information to anyone outside our team and the service providers we need to do the work. This survives the end of the engagement. The same applies to you regarding anything non-public we share with you.

08What we do not promise

We will do the work competently and to a professional standard. We do not guarantee business outcomes. We cannot promise a specific number of leads, a ranking position, a conversion rate, a revenue figure, or a return on your spend, and we will not pretend otherwise to win the work.

The site and its content are provided as they are, without warranties beyond those that cannot be excluded by law.

09Liability

To the extent the law allows, our total liability arising out of an engagement is capped at the fees you paid us for that engagement in the 12 months before the claim.

Neither of us is liable to the other for indirect or consequential loss, including lost profits or lost data. Nothing here limits liability for fraud, or for anything else that cannot legally be limited.

10Ending an engagement

Either side may end a retainer on 30 days written notice. Either side may end an engagement immediately if the other materially breaches these terms and does not fix it within 14 days of being told.

On termination you pay for work completed up to that point, and we hand over what you have paid for.

11Governing law

These terms are governed by the laws of the Province of Alberta and the federal laws of Canada that apply there. Disputes go to the courts of Alberta, and we would both rather pick up the phone first.

12Changes

We may update these terms. The version that applies to your engagement is the one in force when you accepted your proposal. Changes to site terms take effect when posted here.