PRICING · BUILT FOR FOUNDERS · 2026
Every package below is the same team, the same standards, the same retainer model, sized to where you are. Mix-and-match what you need below, or build your own bundle and unlock threshold discounts as you scale.
[ THE STACK · RETAINER TIERS ]
From your first launch site to a category-defining business. Every tier is the full Foundy Stack team, sized to the scope of work.
TIER · SEED
For founders shipping their first real thing.
upfront, then monthly
WHAT'S INCLUDED
Full breakdown of all 11 features in the chart below ↓
Plant the Seed50% of upfront before project and 50% on delivery. Retainer starts post-launch.
TIER · FOUNDATION
For founders past launch, ready to compound.
upfront, then monthly
WHAT'S INCLUDED
Full breakdown of all 20 features in the chart below ↓
Build Foundation50% of upfront before project and 50% on delivery. Retainer starts post-launch.
TIER · COMPOUND
The full stack. For founders who want to win the category.
upfront, then monthly
WHAT'S INCLUDED
Full breakdown of all 36 features in the chart below ↓
Compound with us50% of upfront before project and 50% on delivery. Retainer starts post-launch.
TIER · EMPIRE
For founders building the category-defining business.
upfront, then monthly
WHAT'S INCLUDED
Full breakdown of all 39 features in the chart below ↓
Apply for Empire50% of upfront before project and 50% on delivery. Retainer starts post-launch.
TIER · BUILD A BUSINESS
Pick exactly what you need. Pay only for what compounds.
Discounts unlock at $5k, $10k, $20k, $40k
WHAT'S INCLUDED
All 43 features available. Pick whatever fits ↓
Build your bundle[ FEATURE COMPARISON ]
The full catalogue. Look down each column to see what each tier ships. Look across each row to see how a feature scales.
| Feature | Seed $2,000 + $1,000/mo | Foundation $5,000 + $2,500/mo | Compound $10,000 + $5,000/mo | Empire $20,000 + $10,000/mo | Build A Business Pick from any of our 43 features. Only what you need. |
|---|---|---|---|---|---|
| Web · Brand · Design | |||||
| Custom Website BuildBespoke design + dev. Mobile-responsive, SEO-baked, CMS-ready, 5–10+ pages. | ✓Up to 5 pages | ✓Up to 10 pages | ✓Unlimited pages | ✓Unlimited pages | ✓ |
| Static Marketing SiteSingle-page conversion site. Fast, beautiful, lead-capture ready. | · | · | · | · | ✓ |
| Brand Identity SystemLogo, type, color, motion principles. The visual operating system of your brand. | · | ✓ | ✓ | ✓ | ✓ |
| Design System (Figma + Code)Reusable component library, design tokens, documentation. Built for scale. | · | · | ✓ | ✓ | ✓ |
| Web Application (Full-Stack)Custom SaaS-grade web app. Auth, database, APIs, dashboards. | · | · | · | ✓ | ✓ |
| Figma Source FilesEditable design source. Hand-off ready. | · | · | · | ✓ | ✓ |
| CMS IntegrationEdit your site content without code. Built into every site we ship. | ✓ | ✓ | ✓ | ✓ | ✓ |
| Mobile-First ResponsivePhone, tablet, desktop. Flawless on every screen. | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI · Automation | |||||
| AI Chatbot (24/7)Trained on your data. Answers questions, qualifies leads, routes to humans. | · | ✓ | ✓ | ✓ | ✓ |
| AI Voice Sales AgentCalls + chats with leads, qualifies them, books meetings on your calendar. | · | · | ✓ | ✓ | ✓ |
| Workflow AutomationConnect your tools. Zapier, n8n, custom links. Everything talks to everything. | · | · | unlimited | unlimited | ✓ |
| AI Search Over Your DocsAI that searches your own files, customer history, and knowledge base in plain English. | · | · | ✓ | ✓ | ✓ |
| Auto Lead QualificationAI scores every lead in real-time. You only see the ones worth your time. | · | ✓ | ✓ | ✓ | ✓ |
| CRM · Internal Tools | |||||
| Custom CRM BuildYour data, your fields, your pipeline. Not Salesforce. Yours. | · | ✓ | ✓ | ✓ | ✓ |
| Custom DashboardLive metrics for the numbers that matter. Built around your KPIs. | · | · | ✓ | ✓ | ✓ |
| Online Booking SystemDeposits, calendar sync, reminders, no-show protection. | · | ✓ | ✓ | ✓ | ✓ |
| Tool IntegrationsConnect Stripe, HubSpot, Slack, and the rest of your stack. Data flows both ways. | · | · | unlimited | unlimited | ✓ |
| Data Migration & CleanupMove from your old CRM. We map every field, dedupe every row. | · | · | ✓ | ✓ | ✓ |
| Growth · Content · Marketing | |||||
| SEO Blog PostsLong-form articles engineered for search intent + qualified inbound. | 6 | 10 | 20 | 30+ | ✓ |
| Long-Form Cornerstone ArticlesDefinitive guides + white papers that cement category authority. | · | 1 | 2 | 4 | ✓ |
| LinkedIn Authority PostsThought-leadership content that turns your profile into an inbound machine. | 8 | 20 | 30 | 40+ | ✓ |
| Email SequencesWelcome flows, onboarding, cold outreach. Built to move leads to customers. | 2 | 4 | 8 | 12 | ✓ |
| Video / Podcast ScriptsHook in 5 seconds, deliver with category-leader authority. | · | 4 | 8 | 12 | ✓ |
| Editorial Content CalendarQuarterly roadmap. Every piece scheduled, every channel synced. | ✓ | ✓ | ✓ | ✓ | ✓ |
| Content Built For Your Ideal ClientEvery piece written for the exact customer you want. No generic copy. | ✓ | ✓ | ✓ | ✓ | ✓ |
| Database ReactivationEmail + SMS to past customers. They already paid once. Bring them back. | · | · | ✓ | ✓ | ✓ |
| Newsletter & Promo Campaigns2-4 emails/month. AI-written, professionally designed, recycling content. | · | · | ✓ | ✓ | ✓ |
| Review Funnel AutomationAuto SMS/email post-service with Google review links. | · | · | ✓ | ✓ | ✓ |
| Strategy · Reporting | |||||
| Monthly Strategy CallOne-on-one. We review what shipped, decide what ships next. | ✓ | · | · | · | ✓ |
| Bi-weekly Strategy SessionsEvery 2 weeks. Tighter feedback loop, faster iteration. | · | ✓ | · | · | ✓ |
| Weekly Strategy SessionsEvery week. Same cadence as your internal team meetings. | · | · | ✓ | ✓ | ✓ |
| Ideal Client + Positioning WorkshopHalf-day session. We map the customer you actually want, and sharpen the story you tell them. | · | · | ✓ | ✓ | ✓ |
| Customer Profitability ModelKnow what each customer costs to win, what each one is worth, and how long they stay. Every growth dollar becomes defensible. | · | · | ✓ | ✓ | ✓ |
| Monthly Performance DashboardLive metrics across every channel. The number that matters at a glance. | · | · | ✓ | ✓ | ✓ |
| Quarterly Brand AuditEvery 90 days, we audit positioning, copy, and visual system. | · | · | ✓ | ✓ | ✓ |
| Ops · Support · Security | |||||
| Security PackageSSL, daily backups, uptime monitoring, firewall, admin logging. | · | · | ✓ | ✓ | ✓ |
| 48-Hour PriorityYour requests jump the queue. Most standard work back to you within 48 hours. | · | ✓ | · | · | ✓ |
| 24-Hour PrioritySame-day response on most requests. | · | · | ✓ | ✓ | ✓ |
| Dedicated Slack ChannelPrivate channel. Real-time, no inbox lag. | · | ✓ | ✓ | ✓ | ✓ |
| Dedicated Account ManagerNamed partner. Knows your business as well as you do. | · | · | ✓ | ✓ | ✓ |
| Unlimited RevisionsIterate until it's right. No revision-count games. | ✓ | ✓ | ✓ | ✓ | ✓ |
| 60-Day Post-Launch SupportAfter every build, 60 days of free bug fixes + minor adjustments. | ✓ | ✓ | ✓ | ✓ | ✓ |
| White-Label DeliveryBuilt so you can resell to your own clients. Your logo, our work. | · | · | · | ✓ | ✓ |
[ ONE-TIME BUILDS · HIGH ROI ]
Single-deliverable engagements. 50% to start, 50% on delivery. No retainer commitment. Same team, same standards, fixed scope.
3-4 WEEKS
Your 24/7 sales rep. Never misses a lead. Books meetings while you sleep.
2-3 WEEKS
A site that converts. Built around your offer, not a template.
3-4 WEEKS
Stop paying $99/seat. Own the tool that runs your business.
6-10 WEEKS
Your SaaS, built. From idea to launched product.
1-2 WEEKS
A 24/7 expert on your website. Trained on you.
2-3 WEEKS
Look like the company you want to be, not the one you are.
1 DAY
A half-day. The clearest 4 hours your business will ever spend.
1 WEEK
Your past customers already paid once. Bring them back.
2 WEEKS
A beautiful, fast single-page site. Live in two weeks.
[ BUILD A BUSINESS ]
Every feature in the catalogue, individually priced. Bundle your own tier. The more you add, the more you save. Threshold discounts up to 25% off.
Unlock at $5,000
Unlock at $10,000
Unlock at $20,000
Unlock at $40,000
[ PAYMENT TERMS ]
UPFRONT PAYMENTS
Every upfront fee is split 50/50. Half when we start, half on delivery. Never pay 100% for unfinished work.
MONTHLY RETAINERS
Retainers begin the month after launch, not while we're still building. Cancel any month with 30 days notice.
NO HIDDEN FEES
What you see is what you pay. No setup fees, no platform fees, no per-seat charges. Ever.
CUSTOM ENGAGEMENTS
Empire and Build A Business engagements are quoted individually. We'll send a scoped proposal within 48h.
[ QUESTIONS ]
Three agencies = three Slack channels, three invoices, three sets of priorities, zero accountability. Foundy Stack is one team running Web, AI, and Growth as one coordinated system. Your brand, code, and content all ship from the same room.
Upgrade anytime. We only charge you for the days you used on the old tier, and the difference is credited toward the new one. Most founders move from Foundation to Compound in 6-9 months. That's the point.
Yes. Many founders begin with a Custom Website or AI Voice Agent build, then add a retainer once the system is live. We discount the original build cost against your first 3 months of retainer.
Use Build A Business. Pick exactly what you need, see your price live, unlock threshold discounts as you scale. Cleaner than negotiating a custom tier.
Yes. We embed in your Slack, fit into your existing tooling, and treat your in-house team as collaborators not competitors. Most clients keep us alongside an internal team. We handle the parts they can't.
Because we built our own systems to make agency work 3x leaner. The AI agents that qualify your leads also qualify ours. The CRM we sell, we use. The retainer reflects real cost, not the markup of a Manhattan address.